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Welcome to Sarbey Associates, a travel/tourism industry consulting and educational firm. 

As we all know, the travel/tourism industry is in the midst of a giant upheaval. To stay competitive, we all need to be flexible and innovative in the way we do business. Whether you're a newcomer or an old industry "pro" looking to update your current skills, we're here to help you. 

We offer a variety of services: training for you or your company employees, public speaking, writing, and coaching those currently in the industry or interested in joining the travel industry.

You may need ideas on how to better market your travel services or how to find new resources for special-interest clients. We can help you polish your customer service or perhaps develop some group business for tours or cruises. Maybe you’re a home-based travel agent needing to locate new resources and keep in touch with industry developments. Perhaps you’ve always dreamed of leading your own trips abroad but don’t know where to start.  

Our company owner, Ms. Marty Sarbey de Souto, CTC, has a lengthy, rich, and varied background in the industry as a tour operator, international group tour leader, travel/tourism college instructor, and writer of travel articles, brochures, newsletters and textbooks. With over 40 years in nearly all phases of the industry she’s a strong believer in “passing the torch” to those who follow her in this exciting career. 

We'd be happy to develop specific training sessions to meet your needs. Tell us what they are and ask for our suggestions and our consulting fees. We can arrange fees by the hour, by the day, or long-range and can work with you by telephone or in person. And be sure to view other areas of our site for information on our books and travels.  












Easter Island, one of Marty's most fascinating destinations.
We'll always have Paris.
Unusual architecture of Russia.
“I particularly appreciated my one-on-one consulting sessions with Marty who literally “wrote the book” on group travel. Her lifetime of travel experience taught me how to cost a group trip so I don’t lose my shirt.”

Marissa LaMagna
Owner, Bay Area Green Tours
Berkeley, California

Contact:
Ms. Marty Sarbey de Souto, CTC; Sarbey Associates
 5476A Roundtree Place, Concord, CA 94521

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